Caveat:
I’ve created this piece for my portfolio. I’ve never been asked to write for or about the Global Deal for Nature.
While creating this piece, I exchanged emails with a lead scientist behind the Global Deal for Nature to find out what objections he’d encountered from detractors. I also interviewed a COP28 youth delegate to understand how decisions are really made behind the scenes at COP meetings.
An imaginary context:
COP30.
Planetary limits are tumbling like dominoes. COP delegates are soon to meet in Brazil to hammer out a binding agreement to save life on Earth.
In Ireland, the government are briefing delegates for the upcoming negotiations.
To garner support for the Global Deal for Nature, an email campaign is being circulated to government decision-makers and delegates to persuade them that the Deal is Ireland’s best hope for a sustainable future. That email campaign contains links to a landing page.
The brief:
Create the landing page.
The reader is fairly climate literate but may or may not support the idea of rewilding half the planet (and significant portions of Ireland)!
Research shows that, though the government wants to appear to be taking bold climate action, they remain accountable to voters, interests groups, private companies and the media. This makes them wary of accusations of putting nature before people or before the economy.
My task: